Join Tommy and Universal Grammar at SJZ Break Room on August 21, 2024, at The Changing Same, featuring live performances by Madison McFerrin and Milan Ring, backed up by Universal Grammar Djs Chalé Brown and Zuri Alexa. All ages. Doors at 7p. Showtime at 8p.
Tommy Aguilar founded Universal Grammar as a collective of like-minded individuals interested in producing events that could shape culture through music, art, and community curating. Tommy prefers the title of ‘producer’ rather than ‘music promoter’ to describe his work. He treats event production as an art form. He shares, “Everything that Universal Grammar has done since day one has been very intentional. It was born out of what I saw in San Jose and not seeing a space for myself.” Since its founding in 2001, Universal Grammar has brought acts such as Kaytranada (Live At The Pagoda), The Internet (Jazz Beyond), Aloe Blacc (The Changing Same), Hiatus Kaiyote (Live At The Pagoda), Flying Lotus (The Changing Same), Thundercat (Jazz Beyond), Little Dragon (Live At The Pagoda), Questlove of The Roots (Universal Grammar presents), and Jazzy Jeff (Universal Grammar presents) all in support of its mission to present quality artistry and emerging contemporary voices to the South Bay.
In this conversation, Tommy Aguilar discusses the very early days of his interest in music and event production, the nuanced arena of producing music events in the South Bay, what events he has coming up, and the future of Universal Grammar.
At the center of Needle to the Groove Records lie four friends whose bonds have been strengthened in the pursuit of amplifying art. “Don’t put any of our jokes on the record,” cautions Allen Johnson.
“Unless they land,” chimes David Ma. The witty banter among Johnson, Ma, Michael Boado, and Jeff Brummett reveals the camaraderie on which the Needle to the Groove (NTTG) label has been built.
“That’s what our vision was from the jump: Let’s find [music] we like. Let’s get it out there. Let’s not be too stressed on [asking] ‘Did it sell out?’ ” explains Johnson. Their business dealings remain casual, as they’re far more likely to talk shop over a bottle of Jameson than to call for a formal meeting. Grounded in a shared desire to not let the business of records ruin their friendships, they’ve developed a broad musical catalog that stands as a testament to the great musical diversity found throughout the Bay Area.
“You can’t pigeonhole us, that’s for sure,” explains Boado, “and we want to keep that going.”
Collectively, the label partners carry deep connections in numerous music scenes. Johnson and Boado run NTTG’s downtown San Jose record shop (Dan Bernal, owner of NTTG’s Fremont location, is a silent label partner). Boado, a fixture in the local club scene known as DJ Basura, is a partner at The Ritz in downtown San Jose. Ma is a renowned music journalist who recently began teaching a hip-hop history course at San Jose State University. Brummett has been a musical mainstay, contributing to numerous local bands over the years.
“It’s a crazy feeling when someone that I don’t recognize walks in and asks for something specifically on the label. I’m just blown away.”
Allen Johnson
Soon after opening NTTG’s downtown San Jose location, Johnson and Boado wanted to branch out. “There was an appeal to do something that had a higher ceiling and could correspond with the shop,” recalls Johnson. In the early 2000s, he ran Birthwrite Records out of his apartment while living in Chicago, and he remembers the struggle of selling releases without a true place of business. After reading about the history of Stax Records, which started when the now legendary label opened a recording studio in the back of a record shop, he saw how their storefront could double as label headquarters, offering visibility for their efforts.
Since 2016, NTTG has released nearly 40 titles of varying formats and styles. There are the overlooked gems: cassette-only releases like Kiri’s ambient Practice Bird Heads and the Apatheater EP, a collaboration between DJ Platurn and rapper Edgewize. There’s the unexpected home run: Prince Paul and Don Newkirk’s By Every Means Necessary, Vol. 1, the soundtrack to a Netflix documentary on Malcolm X. There’s the rising creative voices of Modesto Latin rockers Valley Wolf, and Bay Area-based beatmakers Mild Monk and mint.beats. Diamond Ortiz, the most-released artist on the label, is a g-funk diehard and master of the talk box.
“Our eclectic tastes are represented in the artists [we support],” notes Brummett. “I think we’re kind of celebrating our differences.” The imprint’s musical variance has become their hallmark. Ma states their hope is for the label to be trusted by listeners, no matter the release. “Hopefully [the label logo] becomes like a seal of excellence,” he says.
“I think we want to be there for the deviations,” adds Brummett, highlighting how much the label believes in letting artists be themselves. “Strange Things” by producer and songwriter B. Lewis is arguably the most mellow track in his discography, while “Jaan e Jaan” by Aki Kumar adds a dash of dusty Bollywood funk to Kumar’s otherwise blues-centric persona.
While all four stress that the label is a labor of love, they also view their work as a distinct privilege that lets them shed light on the efforts of unsung creators. It’s a point that hits home for Brummett, since numerous friends and fellow musicians have found an outlet in NTTG and its offshoot label, Slow Thrive, which releases projects from DIY bedroom artists and under-the-radar bands.
“Those are the guys that mean the most to me because they obviously care. If you are not getting any attention or money, and you’ve been doing it for 15 years, this must mean a lot to you,” he shares. “We get to curate that to the world.”
Next year, the label plans to roll out Valley Wolf’s long-awaited full-length debut, which features sessions produced by Chicano Batman’s Eduardo Arenas. It will also be time for Johnson to step back into the limelight as a creator. He’s set to release Starduster, an EP from legendary rapper Casual, featuring beats from Johnson under his alias, Albert Jenkins.
The label may still have plenty of work on the horizon, but that doesn’t prevent Johnson from stepping back and feeling a great sense of pride every time they sell one of their titles at the shop. “It’s a crazy feeling when someone who I don’t recognize walks in and asks for something specifically on the label,” he shares. “I’m just blown away.”
As is the case with many a music fanatic, Kia Fay’s intimate relationship with sound stretches past the point of tangible memory. She remembers learning rhythm (and math) from beating on pieces of cardboard as a child, of singing practically her whole life, and the music of Michael Jackson, Duran Duran, and Beastie Boys being her first musical totems.
Coincidentally, it was her love for the immortal MJ that first got her on stage with Ash Maynor and Ghost & the City (GATC). They needed a singer for a Halloween show, and with “Thriller” on the set list, Fay jumped at the chance to sing her idol’s music. “I was like, ‘I get to wear a costume, I get to sing MJ. This is all golden,’ ” she fondly recalls. “I didn’t realize that was an audition of sorts.” That guest spot was the first collaboration in what’s now been a six-year journey with the group, whose sound features a brooding musical stew of soulful, jazzy, and electronic components.
The Time EP—which earned the band accolades from Afropunk and Bust magazines and slots opening for Hiatus Kaiyote and the Internet, has brought the brightest attention yet to GATC, whose latest album is the result of, in Fay’s words, an “executive decision to do only what we wanted in its pure form.” It’s their first work to feature Fay’s full creative input and the most direct outgrowth of her “mind-fi” with Maynor, the term for their near-telepathic musical connection. “I don’t fit specifically into one box or another in a lot of respects, so it’s cool to finally be able to make music where I don’t need to try to anymore,” notes Fay with a laugh.
Accepting authenticity rather than fighting it is a huge theme in Fay’s story. Despite years in choirs, she noticed that she never got to solo until she was at UC Berkeley singing with the female a cappella group the California Golden Overtones. It was a refreshing change for her voice—full-bodied, emotive, and powerful—to take the spotlight. Her voice feels like GATC’s secret ingredient, with the music seemingly shaped around her distinct delivery.
Yet music hasn’t been her only outlet for authenticity. Since relocating to San Jose, she’s also established herself as the Curl Consultant, advocating for clients to celebrate their hair in its natural state rather than modifying it to conform to societal standards. “I joke that it’s driven by stubbornness, but it seemed unacceptable to me that in a space as diverse as San Jose, with as many different permutations and beautiful combinations of humans that we have, there weren’t more folks dedicated to encouraging people to exist in their natural state as it relates to their hair,” says Fay.
“I don’t fit specifically into one box or another in a lot of respects, so it’s cool to finally be able to make music where I don’t need to try to anymore.”
She first started working with hair out of necessity. Fay spent time doing theater, where she became the de facto stylist because no one could properly style her hair. However, she never saw the trade as a viable career option until her move to San Jose propelled her to be the change and to establish a space the city desperately needed. “The bulk of the feedback I’ve received has been that the work I do is liberating,” admits Fay. “That’s the best-case scenario for me: freeing anybody from a restriction they thought they had that was only an artificial restriction. Hopefully I can plant that seed for other folks, and they in turn will stand as beacons wherever they are.”
As a person of mixed descent who struggled over the years with where she fit in, Fay’s now using her two creative pursuits to help others recognize and celebrate their own unique tastes and identities through communion and connection. “We have to stop being so wedded to [the idea that] ‘This is what beauty looks like. This is what music looks like,’ and just accept beauty when we see it and hopefully foster what comes naturally to people and stop encouraging them to resist their more authentic selves, in any capacity,” she says.
Rooted in the Bay Area and based in San José, Rosé began pursuing music at 16 to bring a new era and sound to the scene. As an emerging rapper and hip-hop artist, Rosé is working hard to establish himself by performing, releasing new projects, and building a local and international fanbase.
Inspired by artists such as Drake, Future, Torey Lanez, and Bugatti, Rosé works to express himself across vocal mediums, blending styles of rap and singing to express himself authentically. Influenced by his family’s love for 90s hip hop while growing up, he aims to cultivate his versatile style like those early rap pioneers did.
Rosé plans to release a trilogy of ‘Bay Born’ mixtapes that showcase the sounds he is cultivating from the Bay and capture the sound of his career at different stages. He is also working on a project called “Last Week” that will represent different days of the week based on a difficult period he went through while doing his last project. Rosé is focused on constantly releasing new singles and videos and performing live shows to continue growing his fanbase and career.
His new project, “5” with Cam G, is an EP available on all streaming platforms, and you can also find all his other music on all streaming platforms.
Follow him on Instagram @sjro28 for updates on his music and live show dates.
In Troy’s conversation with Rosé, they discuss his journey as an artist, his new project with Cam G “5”, and the state of the San Jose rap scene.
Host Troy Ewers is a journalist and personality from Southside San Jose, CA, and has a background in music, film, and sports. Troy aims to highlight art and culture through music, fashion, film, and sports. Check out Troy Ewers on the Content Magazine Podcast, Instagram @trizzyebaby.
