Under the light-strung trees of Mexican Heritage Plaza in East Side San José, the South Bay arts community celebrated the release of  Content Magazine issue 16.4, “Profiles”, and 2024 Content Emerging Artists Esther Young and Elba Raquel. The August 22 Pick-Up Party was an event only San Jose could cultivate–a meeting point for diverse cultures, technological optimism, and a collective commitment to the community.

The School of Arts and Culture at Mexican Heritage Plaza hosted a living issue of Content Magazine with nearly all 29 featured creatives in attendance. Starting at 6:30 p.m., guests and featured artists mingled. DJ Hen Boogie kicked off the party with his genre-blending beats. Artists from the issue shared their prints, fashion, writings, and music. Guests could even take home dried sage to plant. The plaza’s indoor gallery was activated with support from Works/San José and exhibited photography, mixed media, and sculptural works directly from the magazines’ pages.

Even the food and drink at the party reflected the South Bay’s creative diversity. Mama Roc’s Kitchen brought a variety of Puerto Rican flavors, and Sushi Roku Palo Alto offered a sampling of their high-quality rolls and sashimi. Goodtime Bar, located at Fountain Alley in Downtown San Jose, also popped up and had a selection of local natural wines for guests to taste.

As the sun set, a crowd gathered to watch a belly dancing performance from House of Inanna. Afterward, The Cultivator of Content Magazine, Daniel Garcia, stepped up to the stage to announce the recipients of Content’s 2024 Emerging Artist Award. Musician Esther Young and painter Elba Raquel accepted their awards, each designed by Local Artist Joe Miller, to camera flash and applause. The Content Emerging Artist Award recognizes early-career artists and provides $5,000 in unrestricted funding to support their creative work. After accepting her award, Young took to the stage, opening her set with an ethereal cover of Adrienne Lenker’s ‘Anything.’

The party provided a space for artists to forge connections and set the foundation for future collaboration. The School of Arts and Culture at Mexican Heritage Plaza is a communal hub for celebration, organization, and art. In that way, the atmosphere reflected Content’s mission–both open and intimate, a true celebration of San Jose’s community and its commitment to the arts.

Join Content Magazine for Pick-Up Party 17.1, “Discover,” on Friday, November 22, at The Santa Clara County Fairground Fiesta Hall. The night is produced in partnership with San Jose-based 1Culture Gallery and will be a showcase for street art and culture in the South Bay.