Words by Gillian Claus

Content was delighted to cohost Fempire – a night of amazing women gathering to connect over marvelous margaritas and fried crickets at Mezcal Restaurant. The event was hosted by Tracy Lee, founder of Dishcrawl, Sheila Bernus-Dowd from Clever Girls Collective and Jenna Tenorio from the Downtown Association. Let’s hope Fempire continues to reign supreme!

Jenna Tenorio – San Jose Downtown Association   Joanne Tan - The Fairmont   Paige Bayer – SV Local Market     Amy Lynden – Amy Lynden Photography    Vivian Fox – Lifestyle Coordinator    Michelle Calandra - City of San Jose   Stacy Hurwitz – Marketing Consultant    Gretchen Baisa – NextSpace   Maura Burns – One Ping Only   Angela Lopez – Chiropractic from the Heart   Joey Tsutsui – SV Lofts and Condos   Marla Sarkozy – Stearns Lending   Kim Walesh – City of San Jose   Tricia Creason-Valencia – Flacafilms   Lisa Ellsworth – Children’s Discovery Museum   Maya Bisineer – Memetales   Julie Kodama – NextSpace   Georgie Huff – Capitol Properties   Jessica Garcia-Kohl – Rocketship Education   Nancy Williams – Author  Trish Albertson – TechNet   Sheila Bernus-Dowd – Clever Girls Collective   Corinne Winter – SV Bike Coalition   Amy Anderson – San Jose Downtown Association   Elesa Cooperson – Synopsys   Margaret Tamisea – Non-Profit    Christine Velasquez – AEI Consultants   Shyama Sachi – Freelance Marketing    Tracy Lee – Dishcrawl   Mary Matlack – Content Magazine

Next Concert May 19th featuring: The Record Winter, Soft Knife, Rin Tin Tiger, Bonnie & The Bang Bang.

Daydream Nation will highlight our favorite alternative artists emerging out of the Bay Area and San Jose. Coverage of each event will be provided by both S*ALT(www.savealternative.com) and Content Magazine (www.content-magazine.com) Our goals are all the same: we want to provide an environment for the creative individuals in the South Bay to converge, enjoy quality music, and find good company. Here we present: FIALTA!.

FIALTA! (fialta.bandcamp.com) This San Luis Obispo Quartet is playing their first performance in San Jose since they began in 2011. The band features Sherwood members David Provenzano (San Jose Native) and Michael Leibovich, as well as Beth Clements and Sarah Shotwell. Self-Described as “Indie Pop”, this band is unsigned, and I’ve yet to figure out why. They find balance between acoustic guitars and keyboards that hint towards a jazz influence that isn’t as obvious as it’s tone. Yet, it’s cleverly disguised as an acoustic pop song that is more complicated than they let on. If summer had a soundtrack, they’d be a power artist.

Video: MKSHFT/CLLCTV
Special Thanks to Ryan, Arnel, Jason & Nick.

Next Concert May 19th featuring: The Record Winter, Soft Knife, Rin Tin Tiger, Bonnie & The Bang Bang.

Daydream Nation will highlight our favorite alternative artists emerging out of the Bay Area and San Jose. Coverage of each event will be provided by both S*ALT(Savealternative.com) and Content Magazine (Content-magazine.com). Our goals are all the same: we want to provide an environment for the creative individuals in the South Bay to converge, enjoy quality music, and find good company. We present: Ben Henderson.

Benjamin Henderson-(www.facebook.com/benjaminhendersonmusic) I don’t think we have enough words to truly describe how we feel about Ben – as an artist, a songwriter, or just plain “dude”. He has been a staple of the San Jose music scene for many years, and when we first arrived in San Jose, he was the guy that “we had to see”….and we did. We immediately understood what all the fuss was about. He is a trained songwriter with the ability to pick up just about anything and play it, or write anything and sing it. His voice is a gift as much as a weapon-in strength and dynamism-it’s a soulful sacrifice of lyric and ability. We were so impressed with him, we actually invited him to head out on a full National Tour with one of the bands we work with, River City Extension (RCE). Ben will be touring 31 dates with them, playing bass for RCE and opening each show. Daydream Nation is his “farewell” show, only to return in mid July. Come wish him well, as we celebrate talent and opportunity. Homeboy ships out the first week of May.

Video: MKSHFT/CLLCTV
Special Thanks to Ryan, Arnel, Jason & Nick.

Last Friday evening, CONTENT Members joined together at the uber-cool Liquid Agency office for our first ever ContentLIVE event which included food from Eulipia restaurant, a reading by featured author Robin Woods and the unveiling of our signature “Content Cocktail” courtesy of Charlie from Jack’s Bar. (Look for the recipe in the next issue!) It was a great night of mingling with other San Joseans who share our vision for San Jose– to discover and display the creative and innovative culture. Thanks to everyone who came out!

The San Francisco Film Society and the Kenneth Rainin Foundation announced on May 2, 2012 six winning projects in the seventh round of SFFS/KRF Filmmaking Grants. The grants are awarded twice annually to filmmakers for narrative feature films with social justice themes that will have significant economic or professional impact on the Bay Area filmmaking community. Congratulations Mo!

Mohammad Gorjestani, Malcolm Pullinger, Somehow These Days Will Be Missed, $33,000 for screenwriting
After years of being denied permission, the Etemadi family has finally been granted their visas to leave Iran. Mehdi, his wife Mina and their two kids are excited to start a new life in bustling Silicon Valley. But when they arrive, life is far from what they imagined. With their money quickly running out, Mehdi reluctantly turns to the dark world of illicit drugs, which ultimately proves to be his greatest awakening. For more information visit mkshftcllc.tv. (from sffs.org)

Mohammad Gorjestani is an award winning narrative, commercial and music video director, photographer, and creative director. In 2010 he founded MKSHFT/CLLCTV, a full blown creative collective. At MKSHFT he has been the lead creative and directed projects with Toyota, Gizmodo, The Lab Magazine, Visions Magazine, HTC, Scarub (Living Legends), and more. Currently, he is leading the creative development of an exciting interactive media start-up, in stealth mode.

As a filmmaker, his 2007 film “Sayeh” premiered at the Tribeca Film Festival making him the youngest filmmaker in the competition. Sayeh later screened at over 25 international festivals and was later distributed by the BBC. He is currently developing his debut narrative feature film “Somehow These Days Will Be Missed”, inspired by actual events in San Jose in 1993. In May 2012, the project received the renowned and prestigious KRF Grant for screenwriting from the San Francisco Film Society. The film is set to move in to production in 2013.

Mohammad was born in Tehran Iran, immigrating to San Jose in 1988. He is a graduate of Cupertino High School (2002) and attended the Vancouver Film School (2006).

Membership does have its rewards! If you’ve been on the fence, or haven’t gotten around to subscribing to our print magazine, you might want to get to it…right now! Subscribing members are privy to some special events, and our first one is moments away.
Subscribers are invited to our first ever “ContentLIVE.” (at the amazing Liquid Agency office space)

Subscribe  now and you can be included in this and future Content Member Community events!

The event is rain or shine, and begins promptly at 7pm. Future Dates are May 19th, June 30th, July 28th, August 25th.

Daydream Nation will highlight our favorite alternative artists emerging out of the Bay Area and San Jose. Coverage of each event will be provided by both S*ALT and Content Magazine. Our goals are all the same: we want to provide an environment for the creative individuals in the South Bay to converge, enjoy quality music, and find good company. There will be projections by the San Jose Short Film Festival. Content Magazine will document this event, while SaveAlternative.com curates the music.

Saturday, April 28th
@ San Pedro Square Market
87 North San Pedro Street San Jose, CA

7pm Doors
8pm – The Shants
9pm – FIALTA!
10pm- Benjamin Henderson
11pm- Dogcatcher

The Shants- This backwoods four piece has been making noise since 2009 and hail from Oakland. With roots in Louisiana and Minnesota, The Shants sound was fortified in the concrete of the East Bay. Their acoustic songwriting style is tastefully accented by pedal steel, yet distances itself from country and leans closer to Americana. A wandering rhythm section, that allows the band to find its swagger between folk music and the early hum of Rock & Roll, haunts the songs. Their identity is found in their songwriting and not the instrumentation. Listen for yourself.

FIALTA! – This San Luis Obispo Quartet is playing their first performance in San Jose since they began in 2011. The band features Sherwood members David Provenzano and Michael Leibovich, as well as Beth Clements and Sarah Shotwell. Self-Described as “Indie Pop”, this band is unsigned, and I’ve yet to figure out why. They find balance between acoustic guitars and keyboards that hint towards a jazz influence that isn’t as obvious as it’s tone. Yet, it’s cleverly disguised as an acoustic pop song that is more complicated than they let on. If summer had a soundtrack, they’d be a power artist.

Dogcatcher – These cats from Mountain View first caught our attention by covering,”It’s a Man’s World” by James Brown.. yep. We were immediately drawn to Andrew Heine’s voice: effortless and delicate while being strong and lyrically smart. They are this extremely clever band that has a very soulful and almost beatnik profile that effortlessly jumps from acoustic to electric and to keyboard. Their subtle drum patterns keeps the songs busy and active, while the band dresses each composition in smooth and layered tones.

Benjamin Henderson- I don’t think we have enough words to truly describe how we feel about Ben – as an artist, a songwriter, or just plain “dude”. He has been a staple of the San Jose music scene for many years, and when we first arrived in San Jose, he was the guy that “we had to see”….and we did. We immediately understood what all the fuss was about. He is a trained songwriter with the ability to pick up just about anything and play it, or write anything and sing it. His voice is a gift as much as a weapon-in strength and dynamism-it’s a soulful sacrifice of lyric and ability. We were so impressed with him, we actually invited him to head out on a full National Tour with one of the bands we work with, River City Extension (RCE). Ben will be touring 31 dates with them, playing bass for RCE and opening each show. Daydream Nation is his “farewell” show, only to return in mid July. Come wish him well, as we celebrate talent and opportunity. Homeboy ships out the first week of May.

Event Sponsors:
Content-Magazine.com
SaveAlternative.com
Yelp.com

- anyone in the visual media industry, who earns a living by providing creative services to their customers, needs to keep up with our fast-evolving marketing landscape.
Set for April 26 at the UCSF Mission Bay Conference Center, San Francisco Visual Media012:UNVEILED will help you do just that.

At Visual Media012:UNVEILED we can Experience the Magic.

A fitting theme in light of the seemingly magical technologies available today. In one fully-packed day your mind will be saturated with the latest and greatest tricks and trends; tools and technologies – available for a wide range of creative applications.
Tools for Magic Making

Creatives of any genre, looking for new ideas and techniques, are likely to find inspiration as we take a broad look at a varied of subjects including email, packaging, special printing techniques as well as QR codes and augmented reality.

• Is Social Media Killing Email?
• The Packaging Puzzle
• Printed Special Effects: Sappi’s Standard #5
• Quick Response Codes and Augmented Reality Codes

Adobe’s Box of Tricks and Online Illusions

For Designers looking to enhance their skills: Learn about Responsive Design techniques to create for multiple platforms; use Adobe CS tools for interactivity, EPUBS and the new Muse product that makes web design without coding. And, you’ll have an opportunity to bring your Photoshop skills to the next level.

• Making Designs Responsive—Responsibly
• Adobe MUSE (Design a Website without Coding!)
• Taking Photoshop to the Next Level
• Designing with eBooks with InDesign (EPUB Workflow)
• Interactive InDesign
• PDF’s Interactivity in InDesign

Online Illusions

For Marketers wanting to understand more about the online world from a few different angles, in addition to the technical how-tos we’ll learn about Search Engine Optimization and what it take to have an effective on-line presence.

• Making Designs Responsive—Responsibly
• Adobe MUSE (Design a Website without Coding!)
• Social Signals in Search: Making the Sum Greater than the Parts
• How to Become an Online Influencer

Enchanted Creative Thoughts & Strategies

For all of us, marketers, creatives, designers – Let’s not throw away what works from the old for the sake of the new. It all works beautifully together. Or does it? This track speaks both of the advantages and challenges of this multi-channel communication era.

• A Powerful Design Strategy: Visual Storytelling
• Decline of Creative Civilization As We Know It
• How does Print Fit into your Marketing Touch Points?
• Bridging Print Publishing with an Online Presence

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Business Mystiques Revealed

Focused on business issues, depending on where you operate in the scheme of things, this track can help you make the right hire or find the right job. You’ll be guided about how to assign value to your efforts and be fairly compensated. And you’ll have a chance to examine how the tools available today can come together in a way that the best value is achieved.
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• Measuring your Demand Generation Efforts
• Smart Pricing for Creative Services
• The Changing World of Hiring and Getting Hired
• Integrated Marketing Case Study (print + web + social + mobile)

Abracadabra: Exposing Mobile/Social Mysteries

For all of us, who want to keep playing in the years to come, this track will help you get a handle on how to take advantage of some of the most exciting developments that have become available in our marketing space in recent times.

• Mobile Video University
• Building the On-Demand Brand: 5 Top Trends to Capitalize on Now
• Changing Landscape of Mobile Marketing

SJMADE w SJEATS, SPRING 2012
April 21, 2012, 11am to 8pm
San Pedro Square

SJMADE (11a to 8p)
THREE buildings at San Pedro Square:

151 W. Santa Clara Street (previously Spiedo Ristorante)
The Perazzo building at 87 N. San Pedro Street (San Pedro Square Market)
The Lusardi building at 87 N. San Pedro Street (San Pedro Square Market)

FARMERS MARKET (10a to 2p)
Introducing the NEW urban San Pedro Square Farmers Market on West St. John Street.

SJ EATS
San Jose’s landmark food event, is back with surprises. Enjoy the day’s festivities at the new San Pedro Square Market with eleven independent restaurants, a new urban Farmers Market and food trucks from Moveable Feast! Find SJEATS along W. St. John Street at San Pedro Square Market AFTER the Farmers Market.

FOOD TRUCKS (5 pm to 8 pm)
Eat on Monday.KoJa Kitchen.Pollo Fritto.Project Cupcake.Soulnese.Tandoori Chicken USA

RESTAURANTS at San Pedro Square Market (11 am to late)
B2 Coffee.Blush Raw Bar & Lounge.Crepe-Paris.Little Chef Counter.On a Roll.Pizza Bocca Lupo.

Robee’s Falafel.San Pedro Square Market Bar.Treatbot.Veggie Box.Vino Vino

FREE ADMISSION • OPEN TO THE PUBLIC • RAIN OR SHINE

For more information about SJMADE, send us an email at: sanjosemade@gmail.com.

For more information about SJEATS, contact us at info@mvblfeast.com or visit www.mvblfeast.com.

By Mary Matlack

Karen McMillan Class is a fixer-upper. Eight years ago, after fixing-up two vintage Spanish Colonial homes in the Rose Garden, Karen stumbled on her current home in one of San Jose’s downtown neighborhoods, Naglee Park. “When I saw this house, that was it. It was to the point where if the right person didn’t get it, it was going to go so far down that it would never be able to be restored. The actual tile in the house is all handmade,” recalls Karen. “There were three tile companies in San Jose in the 20′s and 30′s and they were making tile right down on the Guadalupe. It was Handcraft, Stonelight and Fireclay. This house is all Handcraft.”
Spanish Colonial houses are Karen’s specialty and she traces this fascination back to the famous California fourth grade project – building a replica of a California mission. “I’ve always loved Spanish style furniture, adobe – it takes me back my fourth grade history class.” When she moved into her 1933 “termite tower”, Karen promised her husband the house would be ready in six months. It was a crazy time, but the result – all original and restored – is breathtaking. Her Spanish style furniture, the soothing earth tone walls with fanciful meringue-like plaster, the arched doorways and the three restored balconies are just about perfect, but when you see the handmade Handcraft tile, the house comes alive.
The handmade detail and the quality of the tile, after nearly 80 years of use in water-intense rooms of the house, is quite remarkable. Karen has taken every step possible to preserve the tile and strengthen the grout. All of the fixtures and the cabinetry have been chosen or preserved with the tile in mind. When a new sink interfered with the tile backsplash, the old sink was restored. Preservation was essential but it is her home, not a museum.
These days, Karen in busy preparing her home for the 2012 Naglee Park Vintage Home Tour  hosted by the San Jose Woman’s Club (SJWC). Although Karen has been involved with the home tour for years, this is the first year her home has been a part of the tour. Six homes within a one-block radius will be on tour this Saturday April 21st from 10am to 4pm and tickets are available for purchase in advance or from the SJWC on Saturday.

And if taking a spot of tea while touring vintage homes sounds good to you, SJWC has a special by reservation-only formal tea planned during the tour. The Archdiocese of San Jose is opening up the garden of Bishop McGrath’s residence in the neighborhood and with spring finally in bloom, the Bishop’s classically inspired Mediterranean Villa-style house is in its full glory and a perfect garden for tea. Satori Tea will also be on hand with cool iced tea and scones for sale.

Naglee Park is located east of San Jose State and is considered to be the first modern subdivision in Santa Clara county. Subdivided in 1905, Naglee Park is a San Jose treasure and here’s your chance to take in intimate look-see!