I think women in tech are having a fashion moment right now.
Editors, tastemakers and designers alike joined a night of high fashion at Valley Fair’s event Fashion DuJour on Friday, November 1.
The night featured a series of visual fashion presentations followed by a panel discussion of style tastemakers. Fashion exhibits included outfits from Emmy-winning television shows including dresses worn by characters of “Mad Men,” “Downton Abbey” and “Game of Thrones.”
Leading up to the feature panel discussion was a handful of students from the Fashion Institute of Design and Merchandising (FIDM). They created luxurious gowns in a live design competition in the wing’s central promenade. Winner Angela Avanesyan took home the cash prize of $2,500 and a merchandise spot in the mall for one year.
As the night progressed, the feature fashion panel included celebrity stylist Jeanann Williams, founder of Eye-Swoon.com, Athena Calderone, founder of Fashiontoast.com, Rumi Neely and former Facebook exec Randi Zuckerberg.
Moderater Zanna Roberts Rassi, who had just made an appearance on Bravo’s “Project Runway” the previous night, interviewed the panel discussion while dawning a near-perfect “long bob” fitting for the event.
Panelist Randi Zuckerberg, who is currently trailing the country on a book tour, took a break from her promotional, polka dot-wearing marathon, appearing in a somewhat rock ’n roll getup complete with a refined mohawk. “I call my style ‘Rock and Roll Adorable’,” she said. “So it’s like edgy but then I have roses in my hair. It’s like a little bit of Gwen Stefani and Zooey Deschanel. I actually think having different styles and skill sets has really helped us and the line (#265) appeal to a wider variety of people.”
The accessory line #265 was on display in the trio’s first preview to the public. It’s the brainchild of local stylist Hasti Kashfia, designer Angelina Haole and Randi Zuckerberg. The ladies, while somewhat tight-lipped about their new tech-inspired line, gave us a timeline of Spring 2014 for the official launch.
#265 — named after each of the women’s birth months — includes bracelets, cell phone covers, earrings, tote bags and T-shirts, most of which contain witty, tech-inspired anecdotes such as “Go outside, the graphics rock.” Zuckerberg said the line embodies the modern, wired woman. “I think women in tech are having a fashion moment right now.”
Sponsored by DuJour Magazine, the event was held at Valley Fair in light of the mall’s recent adoption of its Luxury Wing, which contains high-end retailers such as Prada, Ferragamo, Burberry, Louis Vuitton, Cartier and Miu Miu.
Look for the official launch of #265 Spring 2014.
By Jennifer Elias
Images Victoria Felicity
Portrait by Daniel Garcia