I feel like coffee is this thing that attracts many different types of people for various reasons.
With a bold name like Social Policy, customers are going to make certain assumptions before stepping through the doors, and co-owner Veronica Ruckman is determined to live up to those expectations. She consistently reinforces Social Policy’s image as a neighborhood meetup for locals—a place that encourages employees to engage customers and customers to “put down a device and pick up a conversation.” But Ruckman wasn’t always fated for cafe life. Initially, she pursued a biochemistry degree, but after her family started toying with the idea of opening a coffee shop, she decided to give the business a trial run. She found it suited her. Together with her father, Ruckman has since initiated such enterprises as Bellano, Kickback, and B2. Social Policy, which opened its doors last April, is their latest undertaking. As with past ventures, they’ve continued honing their ability to unlock the potential of green coffee beans. However, Social Policy expands beyond just coffee. There’s a case of pastries loaded with almond-studded croissants and red plum galettes, as well as a menu split into “brunchy” and “lunchy” options.
“I feel like coffee is this thing that attracts many different types of people for various reasons. If you want to approach it in a scientific way, then you can absolutely do that. There’s also a romantic element to it where you can get really artsy with it, especially with latte art. I like the many different faces that it has.”
This article originally appeared in Issue 9.5 “Profiles”