Screenprint Showdown

Content Magazine is partnering with SJMADE, FutureArtsNow!, and Kooltura Marketing to present Screenprint Showdown. The question posed to the citizens of America’s 10th largest city: “What’s your San Jose?”

With Super Bowl 50 fast approaching, the eyes of the world will be focused on the South Bay. This event will celebrate the artistry of screenprint culture and inspire the creation of a new visual brand for the city of San Jose. Whether used to enhance apparel, paper goods, canvas, or wood, screenprint remains a vibrant and durable artisan craft in the heart of Silicon Valley, where technology and innovation reign supreme.

The inaugural Screenprint Showdown, taking place on Saturday, January 30 at the Blanco Square, is the “Super Bowl of Screenprinting.” Professional representatives from The Arsenal, Authentic Imprints, Cukui, Silicon Valley De-Bug, and the School of Visual Philosophy will go head-to-head in a series of screenprinting challenges, and a panel of local leaders and experts will crown the winner. Each of these handpicked teams will sell exclusive screenprint designs and will be live-printing these goods on site.

All items produced for the Screenprint Showdown are inspired by the theme “What’s Your San Jose?” Event producer and SJMADE founder Marie Millares sensed that the Super Bowl provided the perfect backdrop for San Jose to redefine itself visually: “Screenprinting is a maker culture that is at the forefront of delivering brand identity, messaging, and storytelling. With media attention on the South Bay for Super Bowl 50, we see this as an opportunity to spark a conversation about our own city identity. What is San Jose about? How do we identify ourselves to visitors? To the rest of the world? We created the Screenprint Showdown firstly to celebrate screenprinting, but more importantly to connect with local artists and designers who tell visual stories of our city that are not necessarily told at the level of citywide branding.”

Kooltura Marketing set out to create illustrations to spark people’s imaginations of what some of the iconic symbols of San Jose are.


In addition to the on-site screenprint battle, Screenprint Showdown will also be a showcase for new San Jose visuals created by local graphic designers taking part in the Screenprint Showdown design contest. Artists and graphic designers are called to enter this first-of-its-kind contest to create new visual logos inspired by the prompt “What’s Your San Jose?” Fifty designs will be selected as finalists, and those designs will be displayed at the Screenprint Showdown on January 30, 2016. Four contest winners will be selected on the day of the event by a panel of judges and will receive $500 from the Knight Foundation and a year subscription to Adobe Cloud, in addition to being published in Content Magazine.

Screenprint Showdown is a Knight Foundation event presented by SJMADE, FutureArtsNow!, Kooltura Marketing, and Content Magazine. KQED is the media sponsor for this inaugural event.

San Jose Made

San Jose Made (SJMADE) is a platform for creative entrepreneurship. Their projects, centered in San Jose, create and support pop-up concepts, operator-owned businesses, and local goods.

Content Magazine

Content Magazine is a bimonthly, San Jose-based magazine promoting the people, events, and businesses in Silicon Valley. San Jose deserves a magazine that articulates the unique life and style of the city.


FutureArtsNow! is a for-profit, social entrepreneurship venture that seeks to fill the void left by the cutting of art and dance programs, matching at-risk youth with young adult artist-mentors to build self-confidence through performance and exhibition.

Kooltura Marketing

Kooltura specializes in multicultural marketing, helping clients reach audiences of a specific ethnicity, culture, or subculture through brand and strategy. Kooltura also leads #iPledgeSJ, a campaign to reach out and engage San Jose’s community members to become active participants of the arts and cultural scene.

Screenprint Showdown
Saturday, January 30, 2016: 11am–5pm
Blanco Square
45 N Market St
San Jose, CA 95113
Free Admission

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