Santana Row Poolside ’15

Santana Row, “The Destination for Style” hosted their seventh annual marquee summer event: The Summer Fashion Show and Poolside Soiree. Saturday, June 6th was the perfect hot summer day to highlight Santana Row’s latest summer fashions currently available from Santana Row retailers. This year’s location was a runway built over the poolside of Misora, Santana Row’s newest resort-style residences. From boho fringe and frothy lace for women to bright colors and tailored outerwear for men, there was plenty of fashion featuring trends for warmer weather—which, in California, is present nearly year-round.

The fashion shows took place at two different times, 1 p.m. and 4 p.m., with an audience of Santana Row enthusiasts, South Bay socialites, style bloggers, and more. The show was emceed by Kira Klapper of NBC Bay Area, and fifteen percent of the ticket sales were donated to Pets In Need, a no-kill animal shelter based in Redwood City.

Gorgeous models from Halverson Model Management (HMM) walked down the luminous white runways over and around the poolside showcasing clothing and accessories from Santana Row stores, including Anne Fontaine, Boutique Harajuku, Flying Lizard, and Penelope. Music chosen to complement the fashion was played, and the combination of striking fashion, dazzling models, and animated music kept the mood lively. Guests were provided with programs to take note of any particular pieces that caught their eye, and were also given the opportunity to participate in contests by photographing their favorite looks and uploading them to social media.

The great part of this show was that afterwards you could literally go and purchase the exact look that you saw on the runway—not to mention the fabulous discounts that were offered to show attendees at participating stores and restaurants. After the show, many stayed and mingled before hitting the Row to shop, dine, and enjoy exclusive after-parties.

If you missed the fashion show this year, make sure you’re there next year! Santana Row hosts a variety of other in-store and on-the-Row lifestyle events year-round. Head to SantanaRow.com for more information.  

Written by Meileena Bautista

Photography by Andrew Avitt

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