Photo Direct Photographers

Experience the world of photography, lighting, and directing, and see what goes into the making of a professional-quality image at the “Photo Direct” Content LAB on Saturday, March 19th from 10:00am to 1:00pm at the historic building of the New Ballet School DTSJ. Set against the backdrop of this beautiful rehearsal space, this LAB is for anyone who has an interest in photography, as an amateur or professional. Guests will be able to immerse themselves in the art of photography with The Cultivator Daniel Garcia, film photographer Tanja Lippert, and fashion advertising photographer Paul Ferradas.

Paul Ferradas

paul-ferradasPaul Ferradas is a San Francisco-based fashion and advertising photographer. With no formal training, he studied the work of high profile photographers that he admired, including Mario Testino and Raphael Mazzucco. Paul’s first commissioned work was with local entertainment and lifestyle magazines and quickly progressed to shooting editorial spreads, taking the center spot at New York Fashion Week, cultivating model portfolios, and shooting advertising campaigns for national clients.

Tanja Lippert

tanja-lippertTanja Lippert is a film photographer and makeup and hair artist who specializes in wedding, fashion, commercial, music, and fine art photography and portraits. Lippert is a huge fan of the quality, richness, and “magical” look that film has to offer. Shooting film connects her to her subject and surroundings and makes her more attuned to what is happening in front of her camera. She believes that every great photographer is not only a photographer, but also an artist. A great photographer not only captures great images, but creates images worth capturing. From her lifetime of experience in front of the camera as a model and on the sidelines as a makeup artist to behind the camera as photographer, she has learned that the art of creating photographs can be very personal and empowering.

Daniel Garcia

daniel-garciaA native of San Jose and the Bay Area, Daniel Garcia’s entrepreneur journey began as a fashion photographer in the 1980s. After a decade of running his own photo business, he launched out to begin non­profit work focusing on the spiritual formation of college students. Feeling a strong leaning to bring his two passions together, being an artist and serving the community, Content Magazine began. As the Cultivator, Daniel seeks to grow and develop a high quality, designed magazine that displays the beauty of life and his hometown. His work with Content Magazine has provided opportunities to work with local clients on branding campaigns as the creative director and client relations manager, as well as being able to represent the artists and connect them to clients and local agencies.


The Content LAB series inspires, creates, and connects the creative community.

$60 – General Admission

$75 – General Admission plus one-year subscription to Content

$40 – Content Subscribers (with email code)

$20 – Student

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Content Magazine is also seeking new photography talent. Guests who are interested are encouraged to bring portfolios to share.

Thank you to event partners: Knight Foundation, New Ballet School DTSJ, Dipsomaniac Inc, Liquid Bread Campbell, Deluxe, Paul Ferradas Photography, and Tanja Lippert Photography.

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