Walking into Chacho’s, it’s easy to see owner Jorge Sanchez’s creative personality and cultural reverence. The bright pink walls boast vibrant paintings of Chicano icons and original theater posters. The menu fuses traditional recipes passed down by Sanchez’s mother with modern culinary trends. A Bay Area native, Sanchez studied fashion design at Evergreen College and used his expertise to shape the restaurant’s artistic interior. Taking a hands-on approach to the food, Sanchez travels to Mexico four times a year to handpick spices and mole for the restaurant. Sanchez also takes this opportunity to observe culinary trends to bring back to the States. Starting out as a white tablecloth spot on Almaden and Santa Clara, Chacho’s current San Fernando location has transformed into what Sanchez calls a “never-ending weekend” where friends can enjoy upside-down cocktails and culturally informed cuisine. Not one to rest on his laurels, Sanchez opened Deluxe, his spin on an American diner, in late 2015 right next door to Chacho’s.
Chacho’s has also gained the support of San Jose’s taco enthusiasts through its annual Taco Festival, beginning in 2015. Anyone interested in devouring some street tacos while listening to local bands is invited to St. James Park on August 20, 2016 to partake in this year’s festival.
Article by Derek Haugen
Photography by Daniel Garcia
Full article originally appeared in Issue 8.2 Sync