Marty Neumeier is known today for his books, lectures, and workshops on brand strategy and design. He’s the Director of Transformation at Liquid Agency, where he helps companies innovate and become stronger through organizational change. But Neumeier’s illustrious career would have never happened if he had received a callback from his audition for the Monkees.
I think you can’t learn the rules until you break them. Somehow you have to test them a little to see which are true and work for you.
Marty Neumeier, Director of Transformation for Liquid Agency, combines his years of brand experience with his illustration skills to present “The 46 Rules of Genius.”
What started out as a weekly blog series has become a “quick start guide” displaying Neumeier’s wit and ability to simplify the complexity of the creative process.
If you are looking to spark your innovative spirit this short (less than 150 pages) four part manual could be the collection of “proverbs” to stir your soul.