Carlos Letelier

I grew up surrounded by artists and musicians. Their passion for creating definitely rubbed off on me, and it informs my work today.

Ten years ago, San Jose native Carlos Letelier escaped the boxy confines of the tech world to pursue his dream of opening a hair salon. He created Limón Salon in 2008, a high-end salon with a relaxed vibe that is pushing San Jose into the league of New York, Los Angeles, and Miami salons. As Limón has evolved over the years, Carlos has learned a lot about entrepreneurship and management, and he values the talent of his staff above all else. He attributes his success to the devotion he has for his team, as well as his skill to enable each member to reach his or her potential. With his success at Limón Salon, Carlos not only gives clients look that range from conservative to punk and everything in between, he also empowers creative genius and makes a serious impact in the fantastical world of high-end hair salons.

“I grew up surrounded by artists and musicians. Their passion for creating definitely rubbed off on me, and it informs my work today. I believe stylists and other beauty professionals deserve and require an environment full of encouragement and freedom in order to reach their full potential, so that’s my focus: I facilitate success.”

Written by Kate Evans
Photography by Daniel Garcia

This article originally appeared in Issue 9.5 “Profiles”

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