In 2002, amidst the degradation of Internet Explorer and a lack of market competition, Brendan launched Firefox. In addition to user experience improvements, Firefox addressed the need for better developer tools that Internet Explorer was failing to provide. “I used Firefox to restart the browser market and get developers interested in better APIs at the same time Web 2.0 and AJAX app development were being popularized,” says Brendan. This convergence of new tools and the prototyping of ideas of what the web should be created the foundation of what the web is today.
“The value exchange system on the web is broken. It was not done well and consumers are suffering from a degrading web experience. We need to experiment with having anonymous identities, anonymous ads, and blocking tracking software by default. This is what we’re doing with Brave,” says Brendan.
Brave creates a better user experience by blocking ads and trackers by default. This also makes it three to seven times faster than Chrome. Brave also has iOS and Android versions which block third-party scripts and ads. In lieu of ads, Brave allows users to anonymously donate to the sites they frequent with the hopes of creating a more authentic web. Brave hopes to help facilitate the future web standards for payments, ads, and anonymity.
Written by Tracy Lee
Photography by Daniel Garcia
Article originally appeared in Issue 9.3 “Future”