Bourbon & Branding

Join us for the official launch of the Content LABS on July 23rd in the beautiful garden patio at Decca Design in the heart of downtown San Jose’s SoFA district.

Our first LAB theme is: Bourbon & Branding

We will start the night off with a quick lesson about bourbon and whiskey (by local Whiskies of the World) and taste different pairings with light hors d’oeuvres throughout the night from Parsley, Sage, Rosemary & Thyme (PSRT).

Then, learn about “Building a Brand From the Ground Up” from the founder of Design Rehab, Barry Lai. He will share strategies for how to set yourself apart and stay current in an ever-evolving market.

However, this is not just a “lecture series.” We are providing an intimate night (with a limited number of guests) for networking with other professional freelancers, as well as up-and-coming creative talent. In addition, you will have the opportunity to meet industry professionals from top design agencies and art departments in the Bay Area for 1-on-1 discussions and portfolio reviews.

(This is a 21+ event.)


Register Here

Event Rates:

Student Tickets (21+)…..$20.00

Current or New Subscribers and/or AAF-SV Members…..$45.00

Non-Subscribers & Non-AAF-SV Members…..$80.00



The founder of Design Rehab, Barry Lai, an SJSU alum, is best considered as a “Designgineer,” a person able to communicate as a process-oriented designer with the intent of a user-oriented engineer. His holistic approach to design considers the ecosystem of needs from various clients. His process focuses its core on the fundamentals of research and on being empathetic to his users and considering consumer needs. At heart, he’s a brand enthusiast and finds the inner workings of a brand fascinating.

Throughout the last decade, Design Rehab has assisted technology giants, lifestyle brands, and local businesses to sustain themselves within their competitive landscape. Barry continues to operate Design Rehab and contributes to First Article, a menswear line co-founded by him and his team at PLSTK. This cut-and-sew venture holds the intent to engage and employ local manufacturers in the Bay Area while outfitting the conscious fashion enthusiast. 



docampo_squareDAVID OCAMPO
David has been developing creative brand building campaigns for over thirteen years, as Principal and Creative Director of Milagro Marketing LLC. David has an M.A. Degree in Mexican American Graduate Studies and a B.S. Degree in Advertising from San José State University. David has also studied advertising at the National Taiwan Academy of Art in Taipei. Before opening Milagro Marketing in 2002, David was the Director of Marketing for The Mexican Heritage Corporation, instrumental in developing creative strategies and securing audience participation for one of the largest Hispanic cultural arts facilities in the nation. The team at Milagro Marketing has enjoyed working on, and winning multiple ADDY awards for, such accounts as: Heineken USA, Pernod Ricard USA, Mushroom Council of America, Evergreen Valley College, Santa Clara County Health Department, University of Pacific, Bracero Tequila, El Teatro Campesino, Chachos Mexican Restaurant, National Compadres Network, and The National Hispanic University.


An experienced, creative visionary, Natasha brings with her a wealth of expertise in branding strategy, identity development, and print, web, and UI design. She is currently Art Director at Decca Design. For the 10 years prior to joining Decca, Natasha operated her own graphic design agency. There, she led the team in creating award-winning designs for clients such as The Nature Conservancy, YouTube, Morgan Stanley, and Restoration Hardware. Now at Decca, Natasha is applying her creativity and visual sense to projects for Cisco, NetApp, Kleinfelder, Oracle, and VMware, among others. She was also instrumental in the design of Decca’s new logo and branding. Natasha’s work has been recognized in several design publications, including the LogoLounge series, Letterhead + Logo Design, and Graphic Design USA Magazine. She is the recipient of an AFF Silicon Valley Gold Addy Award for her work on Decca’s logo. Natasha holds a B.F.A. in Graphic Design from the Academy of Art University, San Francisco, as well as a B.A. in Architecture from the School of Architecture and Design, Ukraine.


Danny brings over 15 years of interactive and branding experience to his role at WebEnertia as Interactive Director. He has worked across various media, including advertising, websites, packaging, video, and interactive and retail experiences for clients such as Netgear, Tyco, Samsung, Brocade, Logitech, Intel Security, and many others. As Interactive Director, he oversees the WebEnertia team of innovative designers and developers with his fresh approach to creative thinking, as he explores new avenues to deliver successful brand strategy solutions, communications platforms, and dynamic user experiences that leverage forefront technologies.


A native of San Jose and the Bay Area, Daniel Garcia’s entrepreneur journey began as a fashion photographer in the 1980s. After a decade of running his own photo business, he launched out to begin non-profit work focusing on the spiritual formation of college students. Feeling a strong leaning to bring his two passions together, being an artist and serving the community, Content Magazine began. As the Cultivator, Daniel seeks to grow and develop a high quality, designed magazine that displays the beauty of life and his hometown. His work with Content Magazine has provided opportunities to work with local clients on branding campaigns as the creative director and client relations manager, as well as being able to represent the artists and connect them to clients and local agencies. Daniel also serves as President of AAF Silicon Valley.





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